Branding, Superbrands Andrew Durham Branding, Superbrands Andrew Durham

Exploring the energy and kinetics of a superbrand

A recent bizarre/boring late night conversation with a friend discussing brands and economics lead to this series of digitally generated collages and animations. Pick one of the two superbrands and explore its energy and kinetics: Wave interference / propagation / stasis / flux / erode / degrade. Fractal & indeterminate scales: Petri dish bacterial colonies / jewels / planets. What is interesting is the resultant strangeness, density and complexity of the imagery considering they originated from a limited palette of inputs i.e. geometries, colours etc.

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